Butt cleanliness has long been, well, the butt of jokes, with men being the #1 culprits of poor #2 cleaning habits. But, that was before the life changing benefits of DUDE Wipes existed.

We simply had to get our audience to question their archaic cleaning method of dry-wiping with toilet paper, and switch to a superior clean with wet, flushable DUDE Wipes. Because obviously, wet cleans better than dry, pants down.