theskimm

paid social

(Hello, headlines)

theSkimm is like spark notes for the news. Their 12 million+ readership primarily consists of millennial women who want to stay informed but not get buried in the heaps of clutter left behind in the modern news cycle.

Our task was to create distinctive yet cohesive assets for each of theSkimm’s suite of newsletters. Including Skimm Your Life (product recs), The Daily Skimm (news), and Skimm Money (financial advice).